BurgerFi centralizes management of in-store digital signage – Chain Store Age
3 min readA premium fast-casual hamburger chain is ensuring the digital menu and marketing boards in its stores display the correct information.
BurgerFi store locations utilize digital signage to communicate information on product pricing, promotions, and special offers to customers. The retailer experienced challenges in deploying and updating information consistently across its store fleet, because each location managed its own displa.......
A premium quick-informal hamburger chain is making sure the digital menu and advertising boards in its retailers current The proper information.
BurgerFi retailer places make the most of digital signalage To converse information on product pricing, promotions, and particular provides to buyers. The retailer expertised challenges in deploying and updating information persistently throughout its retailer fleet, as a Outcome of every location dealt with its personal reveals. Digital screens Weren’t communityed collectively inside or throughout places.
In consequence, many screens conagencyed outdated and inaccurate content material, with some indicators displaying stale pictures for months at a time. As properly as, as completely different retailers used digital signal know-how from completely different distributors, BurgerFi had problem performing common upkeep coordinating and scheduling emergency repairs.
To remedy This event, BurgerFi sought a uniform, systembroad reply that That would schedule, current, and handle digital menu content material. The agency additionally needed to assist dynamic pricing modifications and promotional provides; As properly as to combine digital purposes in its community for A greater buyer expertise.
BurgerFi finally chooseed the Hughes Digital Signage. cloud-based mostly Content Administration System (CMS). Leveraging the Hughes CMS reply, BurgerFi agency handlement positive elements anytime/anyplace entry to all digital menu boards and advertising boards throughout the agency’s 122 places.
Hughes related every website’s Combination of screens to the CMS, enabling the potential for branded content material to be scheduled by time of day, viewers and promotion. Screens now current dynamic content material, collectively with movies, social media feeds, and media rich animations, all pushed out To choose screens and places Contained in the system. BurgerFi can differ current content material by area or state, or ship The identical content material franchise-broad.
Particular person retailers Can additionally customise agency-accredited content material by integrating social media channels and hashtags. BurgerFi additionally mixed its digital signalage system with Olo, An internet-based mostly restaurant ordering and shipy platform that assists its on-line ordering, ghost kitchens, and shipy packages.
The retailer makes use of the Olo reply to disseminate Daily pricing. Now, when BurgerFi adjusts pricing inside Olo, the modifications replace mechanically throughout all menu boards Within the system.
Beforehand, menu board and advertising board content material was up So far month-to-month by restaurant handlers or staff using a USB stick. Now, BurgerFi’s agency advertising group can replace content material as frequently as desired throughout all places, in an effort To raised work together buyers and assist product promotions.
BurgerFi’s rollout of the Hughes CMS reply consists of new screens with mixed signalage gamers at many places and new signalage gamers on current screens in completely different places, enabling a unified participant platform throughout all web websites.
The retailer additionally obtains entry to community handlement, spanning set up, proactive monitoring and quick remediation, each automated by way of Hughes synthetic intelligence for IT operations (AIOps) performance and on-location, when needed, with area service personnel.
Furthermore, BurgerFi has entry to the Hughes portal, 24/7 assist, and a nationbroad group of area technicians.
BurgerFi enhances retailer expertise, pricing with cloud-based mostly POS
In ancompletely different revolutionary know-how deployment, BurgerFi Also can be leveraging the Oracle Micros Simphony Cloud POS reply as a restaurant hub. BurgerFi is implementing new utilized sciences on the platform Similar to customised tablets, contactless funds, and tabletop and kiosk ordering To reinformationrce its in-retailer eating expertise.
Utilizing the platform’s enterprise restaurant handlement capabilities, BurgerFi Also can be simplifying entrance- and again-of-the-house enterprise operations throughout in-retailer and on-line ordering features.
Established in 2011, BurgerFi ranks Amongst The numerous nation’s quickest-rising greater burger ideas, with 122 BurgerFi places, collectively with 97 franchised and 25 agency-personaled eating places, Together with 24 ghost kitchens.
